What happened to hypercasual? Market growth over the past year and where it stands now

Let’s start with publicly available Sensor Tower data for 2025 compared to 2024 (with changes shown as percentages).

At first glance, it may look like casual and midcore are losing ground. But in absolute numbers they still represent around $22 billion and $31 billion respectively, which are very solid figures. Hypercasual and hybrid-casual show stronger growth dynamics on average, and many analysts are optimistic about that. However, it’s important to remember that a large part of this growth comes from the low-base effect, since the original size of those markets is significantly smaller than casual or midcore.

Let’s compare the first quarters of this year and the previous one.

Q1 2026 and the percentage changes compared to Q1 2025

The overall trend of declining downloads alongside growing revenue continues.