Big mobile marketing creative review: the things that work

Sooner or later, most mobile game developers will face the need to make ad creatives: whatever people may say, the success of an organically marketed project is not comparable to what a large-scale ad campaign can achieve.

Everyone gets why marketing is important, but what do you do when an outsourcing studio wants $6,000 for a playable ad, competitors make misleading ads, and gameplay videos for your project are being edited by a puzzled artist in whatever way they see fit?

Let’s figure it out together using the example of hyper-casual games, review possible ways to approach the process and discuss key points to prevent you from doing too much.