Building on success: How to focus your expertise to create guaranteed hits

In mid-2020, Pingvi Games approached Azur Games for publishing services with two pre-made puzzle games. Despite their strong development background, it was their first foray into working with a publisher.

Through several years of us working together, the studio expanded rapidly and produced six successful puzzle projects, generating over $14 million in total revenue. Their success was due to their focus on a specific niche and audience. While creating a super hit is very difficult and often based on luck, the studio’s gradual accumulation of expertise in their niche proves that success can be achieved in nearly 100% of cases.

In this article, we’ll take a look at the road to this success, together with insights from Ildus Galiulin, Owner and CEO of Pingvi Games.