FLEXUS Games: Why we don’t set hard development deadlines

Our stance on deadlines comes down to how we believe games should feel. When you’re building something the market hasn’t seen before, there are no close references or proven marketing numbers to lean on—so traditional estimates fly out the window. All you really have is product sense and game-design expertise.

That “creative first” approach makes us happy and helps our games grab players’ attention. If a game is truly one of a kind, its retention will almost always be higher—because it’s the first to meet a specific need for its audience.

Working closely with our publisher, Azur Games, we’ve seen how this focus on originality pays off, as they’ve supported us in bringing unique titles to a global market. The tenth action idle game on the market, even if it’s slightly better polished than the original, won’t hold players nearly as well if it doesn’t bring anything new to the table.