How ASO influences metrics: a closer look

There’s plenty of stereotypes about an ASO specialist’s job. What can be easier, write a simple description for the store, add a few gameplay screenshots and a trendy icon with a screaming dude on it, and you’re done. Now you just have to sit and wait for the organic traffic to come in, right?

If everything were so simple, there probably wouldn’t be a staff shortage in this particular sphere – why would we need a special person for something so easy anyway? In reality, it’s so difficult to find a good ASO specialist that you usually have to just grow one within the company.

Next, I’ll go through the things we encounter every day in dozens of projects. Spoiler: even changing an icon can increase downloads by 30%.