How Azur Games grew its hypercasual games to 1.5B downloads

We had a chat with VentureBeat and discussed Azur Games business strategy and new focal points for growing on the overcrowded hypercasual market. Don’t let the simplicity of mechanics in HC games fool you – the market itself isn’t that simple. It changes with lightning speed and publishers have to keep up and adapt to new realities.

Fortunately for us, the first step we took was creating an ecosystem that would help the developers grow and let us accumulate the expertise within the company. Сo-founder Azur Games – Dmitry Yaminsky – spoke more about this in an interview.