Hyper-casual macro overview in 2023

As we continue to share the content from the Azur Games and Google Ads joint event in Istanbul, let’s take a look at a macro overview of the hyper-casual market.

Even though there was a certain drop in revenue, things don’t look too bad. The market is maturing, and we have to take this into account. Our colleague from Google, Analytical Consultant Daria Iakovleva, told us more about what exactly has changed and how developers should respond to it.