Leveling up analytics: from simple metrics to complex research

In March, Azur Games and Google Ads held a joint meetup in Istanbul. As we continue to share the content from this closed event, let’s dive into the metrics and benchmarks that are important for projects, including not-so-obvious ones that can take analytics to the next level. For example, we’ll explore how to analyze how players behave in specific places on a level.

We’ll also examine real cases to provide insight into what to look for when churning users and how to analyze technical metrics. Plus, we’ll explore how to apply this information to improve product metrics and more.