Sensor Tower summarizes 2024: Azur Games ranks #1 in downloads among game publishers
The analytics platform Sensor Tower has released a comprehensive report on the state of the mobile industry at the end of 2024, highlighting key figures and trends in the mobile games market.
For instance, the total number of mobile game downloads worldwide declined by 6%, reaching 49.6 billion, while in-app purchase revenue grew by 4%, totaling $80.9 billion.
When it comes to IAP revenue, strategy games ($17.5 billion) and RPGs ($16.8 billion) lead the way, followed by puzzle games ($12.2 billion) and casino games ($11.7 billion).
Analysts predict that in the coming years, developers will place even greater emphasis on long-term retention and creating deep, high-quality gameplay. We’ve discussed this before and have been focusing on the development of long-term projects for years—whether midcore, casual, or even hypercasual, which has also proven to sustain growth over time.
Looking at our own results, Azur Games ranked #1 among all game publishers in total downloads. In 2024, nearly 50 billion mobile game installs were recorded globally, and over 1.2 billion of them came from our games.

And here are our top 5 most downloaded games of all time:
- WormsZone.io – 600 million downloads
- Stack Ball – 560 million downloads
- Bottle Jump 3D – 250 million downloads
- Hit Master 3D: Knife Assassin – 185 million downloads
- Colour Adventure: Draw and Go – 175 million downloads