The hyper-casual landscape in 2023: trends and insights for developers

In March, Azur Games and Google Ads held a joint meetup focused on the development and monetization of hyper-casual games. Although it was a closed event, we decided to share the content and insights from the event.

To start things off, we’ll first take a look at the situation with competition in general, and then move on to individual genres that are popular with players and what the developers are releasing in response to that.