How much analysis is too much? The fine art of balancing data and game development

There’s a proven approach to boosting game metrics: A/B testing and data-driven decisions. And while they can be very beneficial, along with things like alerts and automatization, there’s a catch – they’re not the be-all and end-all in every situation. 

Sometimes, especially post-launch, you need to push the pedal to the metal: roll out new features, update rapidly, and see the results unfold, without getting bogged down in excessive testing.

Here are my insights on how analysts can optimize their workflow at various stages, ensuring they hit the sweet spot of productivity without overdoing it.