How we started publishing games in China: from first mistakes to first wins

In mid-2021, we announced that we’re starting to publish hypercasual games in China. It took more than a year and hundreds of thousands of dollars to lay the foundation for this process, but now we’ve already launched over 25 games. The Chinese market is very different from the rest of the world, and there were a lot of new things we had to learn.

All this in the face of ever-changing requirements for publishers and the games themselves. From this point forward, let’s talk about it all step-by-step: the mistakes, the licences, marketing features and first successes — $30 thousand a month from one project on organic traffic alone and the average playtime that exceeds an hour.