We reimagined a familiar mechanic in a new hypercasual game, and it made $1 million in the first three months it was out. Here’s what happened

At the end of last year, we were trying to come up with ways to improve one of our well-performing point capture games with the guys from Airion. If anything, there were too many ideas on how to do this. It would have to be completely redone, which was impossible because user acquisition was already in full swing.

At some point, I saw a multi-colored map for vote counting during the elections and had a thought: what if we take the existing core gameplay, apply it to real-life maps and create a new, more dynamic and engaging game — State.io — with the same development team. We discussed the ideas together, drew up a roadmap and started development. In this article, I’m going to share the exact steps we took to make State.io exponentially outperform its predecessor.