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Why Pay Per Prototype model stopped working and is actually harmful to mobile game developers

Long story short: the market has changed, it has become more demanding when it comes to prototypes, and quantity over quality no longer works.

4 February 2022 7 min
GameDev

How comprehensive sound design in hyper-casual games influences metrics

14 September 2022 6 min
GameDev

Azur Games and Mushroom Wars series developer are now partners

7 September 2022
News

Tests showed a projected 100% increase in conversion to installs caused by changing the app icon. What really happened?

25 August 2022 3 min
GameDev

How level design saved the game with a 20% R1

24 August 2022 7 min
Case Studies

We continue to invest. Welcome our new partner — Pinpin Team

23 August 2022 1 min
News

Do you think that 2D scroll shooters don’t take off? Not at all. Fire Hero 2: nine months – flight is successful

18 August 2022 7 min
Case Studies

We publish games in China

China has more than a billion smartphone users, making it the biggest mobile market in the world. Now, we’re publishing games there.

28 September 2021 2 min
News

On the benefits of tests: how little things affect the players’ reaction

4 August 2022 2 min
GameDev

How changing app icon affects conversion to installs

21 July 2022 3 min
GameDev

Axes Metaverse Contest: and $100,000 go to…

15 July 2022 1 min
News

Who’s Unity Developer in Marketing?

14 July 2022 10 min
Interviews

Turns out, building your own hyper-casual game asset library might be a great decision

13 July 2022 4 min
GameDev

Big mobile marketing creative review: the things that work

8 July 2022 30 min
GameDev